Industries
A lobby and a clinic want opposite things.
The brief changes with the room. Here is what we usually recommend, and why.
Hotels
A lobby people remember before they remember the room.
2,000–4,000 ft²
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Restaurants & cafés
Everything but the kitchen.
750–1,500 ft²
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Offices
Air that does not feel recycled.
1,500–3,000 ft²
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Clinics & hospitals
Calm, without smelling like a hospital.
600–1,200 ft²
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Salons & spas
The treatment starts at the door.
450–900 ft²
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Retail
Dwell time, in a bottle.
1,000–2,000 ft²
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Gyms
For the room after the 6pm class.
1,250–2,500 ft²
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Homes
One machine, the whole floor.
600–1,200 ft²
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Showrooms & auto
Leather, on purpose.
2,500–5,000 ft²
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Events
For rooms you only have for one night.
4,000–8,000 ft²
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