17 Jul 2026 · 3 min read
Why your lobby smells like nothing by 11am
Olfactory fatigue is not a failure of the scent. It is a feature of the nose — and the fix is scheduling, not strength.
Journal
Notes on scent and air.
04 Jul 2026 · 3 min read
Coverage is a volume problem, not a floor problem
A 2,000 ft² room with a 20-foot ceiling holds twice the air of the same room at 10 feet. The machine does not care about your floor plan.
20 Jun 2026 · 3 min read
The scent pyramid, and why the base note matters most in a lobby
Top notes sell the bottle. Base notes are what your guests actually experience.